PROFESOR MADYA TS. DR HASLINDA BINTI MUSA

Associate Prof. Dr. Haslinda Musa obtained her Bachelor’s degree in Civil Engineering from the University of Malaya in 2000 and her MSc (by Research) in Applied Science – The application of GPS and Remote Sensing from Universiti Teknologi Mara in 2003. Later she acquired her PhD in Operations Management from the University of Leeds United Kingdom in 2011.
She is a founder and currently the CEO of ERADA Solutions Sdn Bhd., a spinoff company established under Universiti Teknikal Malaysia Melaka (UTeM). Her main task is to strategically manage and formulating plans for Educational Tourism related, using the outcome from research-based knowledge sharing and products, establishing collaborations and commercialization with various agencies for the industry. One of the most known products that she commercialized is Electric Beca (eBECA).
As a scholar and a researcher in her field, Dr. Haslinda has shown leadership and scholarship in her field of expertise. She has received numbers of prestigious grants in her field, and written numbers of scientific papers published in leading academic journals and proceedings on Operations Management and SMEs
Performances. She is also a reviewer for numbers of journals and examiners for Post Graduates work. Dr. Haslinda can be contacted through email haslindamusa@utem.edu.my; and a phone number
+601128067080.